Elero Partner Shop with Intershop Commerce Suite & Akeneo PIM

Together with e-commerce experts from Experts in Motion in Stuttgart, an elero team is presently working on creating a b2b e‑commerce solution for elero GmbH’s established customers.

The purpose of the future elero PartnerShop includes promoting the sale of elero’s standard products and reducing the number of phone inquiries to the customer service centre. Business customers using the shop will benefit from an accessible, user-friendly,,
up-to-date website featuring a lot of clever functionality. The elero team is certain that the new online shop will contribute towards further increasing customer satisfaction.,
After an initial demo at the R+T trade fair, the e-commerce solution and the related new business processes will undergo testing by select customers. Once testing is complete, the online shop will be made available to all elero partners.

The Solution – Based on Intershop Commerce Suite 7

The elero PartnerShop is based the most current version of Intershop Commerce Suite, Version 7.9, and its reference application. This includes a comprehensive set of standard online shop functionality in the b2b segment, one of the deciding factors for elero when deciding on the Intershop platform. Some of the most important standard functionality for elero, in addition to a rapid ordering process using freely-definable shopping lists, includes a straightforward ordering process, and an account area for sales partners, as well as CMS functionality, which is already integrated into Intershop, and which will make it possible to manage shop pages in-house.

In addition to the standard functionality, the Experts in Motion AG team will also implement other functionality. A product configurator will make it possible for elero partners to immediately include in their order the corresponding accessory parts for the drive technology available in the online shop. The elero products that can be configured to include accessories serve as the basis for a so-called “product set”, which the partners can compile themselves using the product configurator. However, it is also possible to order these items as individual products. Configuring “product sets” is done on the product detail page using drop-down lists. The drop-down lists represent the accessory categories that correspond to the key product and contain the respective accessory products. After selecting the accessory products, the user can add all the selected products to the shopping cart by clicking the “Add to cart” button. Each of the key products and its accessory parts will be listed, making it possible to make further changes in the shopping cart. Once the remaining steps in the standard order process have been completed, the configured sets will be delivered by elero pre-assembled.

Integrating AkeneoPIM & INFOR AIS 3.1 ERP

Experts in Motion is one of the first to link the Intershop Commerce Suite with Akeneo’s PIM system. Because the product data will be managed centrally by Akeneo, the elero products and categories will be imported from Akeneo via the REST interface. In addition to providing the PartnerShop with the product data, the data can now also be made available to the TYP03-based elero website and also for future digital output formats, such as print catalogues. The Akeneo PIM thereby forms the cornerstone for elero’s further digitalisation. The Experts in Motion experts have provided further support to the elero team by selecting Akeneo’s Open Source Product Information Management Software.

In addition to integrating the Akeneo PIM, the elero PartnerShop will also be linked to an INFOR AIS 3.1 ERP system, which will centrally manage all order-related and customer-related data.

The launch of the elero PartnerShop represents a significant milestone in elero’s digital strategy. The Experts in Motion team is proud to be able to support elero with its e-commerce expertise.